Thursday, November 1, 2012

Best Quality and Best Prices on Reusable Balloons

In this day and age of internet marketing , social media optimization and increasing hits on your website, it can sometimes be forgotten that you have a huge clientele that you are missing out on every day, right out outside your business door.   

We get so swept up into making sure that we become visible on the net, many of us have foregone becoming visible to the people who drive by us every day and the best way to fix that is by using outdoor marketing aids; flags, banners, sky dancers, reusable balloons, posters etc etc.  

There have been quite a few studies done showing the benefits of having outdoor marketing to drive traffic into your business.  One of which can be found here, quoting Forbes as well as some independent studies, this result shows that people are spending more and more time in their cars, commuting, running errands, driving more and more miles on a yearly basis.  While they’re driving, they aren’t surfing the internet, they aren’t reading reviews, they are watching the road and everything around it.  Outdoor advertising works and it works efficiently and quickly.   People’s eyes are naturally drawn to movement and color, and with the right outdoor marketing, you can garner quite a bit of return business from people who are local to your area or if your business is a little recessed from the road, you could even make sure people know that you are there. 

Outdoor advertising may not be as technical as some of the newer advertising available, but there is a reason why it has been around for so long, it works.  By you presenting your business then and there to the customer allows your competition to be cut down quickly because you instantly become easier, the customer is already there, they can associate your business to landmarks around your area, you are no longer just an address on a website or an ad, you are there and ready to help them!

Taking a look at the entire industry, reusable balloons aren’t something that comes to mind quickly when thinking of advertising products; however, they are revolutionary in the industry.  Gone are the days of the daily chore of filling latex balloons with helium and tying them down around your sales lot; later picking up the tattered pieces scattered all over the ground and then the remaining wilted soldiers hovering mere inches in the air. These balloons last month over month through the seasons standing 8ft tall and full of regular and free, air!

When dealing with outdoor advertising products, it can get a little tricky trying to find the best out there.  To get the most bang for your buck, you want to make sure to purchase quality products.  Trust me, if you spend 20 dollars less on a cluster that you need to replace every week, that 20 dollars less is not going to be much of a savings in the long run.

First step; look for options.  When you buy a cluster, you may want to move it at some point,  you may need a ground spike initially and then a waterbase at a later time, but remember, keep your options open.  If your business moves and you no longer have access to  a landscaped area, you don’t want to have to wait on an order for a waterbase then, right after a move, you need to grab as much attention as possible, immediately!  So in other words, make sure you have both a ground spike and a waterbase option.

When looking into making your purchase, ideally, a ground spike should be constructed of steel.  You’ll find many lesser quality options out there made of different materials, save yourself a buck now and you may find your cluster with a broken ground spike later.

With reusable balloons you get the pop of color with the flexibility of a fiberglass rod which enables the balloons movement which makes your business even more noticeable, but another key point is that the main pole for the cluster should be made of aluminum.  With the bobbing of the balloons, the main pole has to be sturdy enough to be able to withhold the movement. 

The last and possibly most important aspect is the balloon itself.  High quality balloons provide a much sturdier and rounder look not the mention they will stand tall and firm at the end of the rods.  Some lesser quality ones will not stand upright as they should.   Of course, the balloons should also be a little larger than standard ones.  We recommend 22” PVC balloons.

I have spoken mostly about the balloon clusters; however there are a few other options out there that I have not mentioned.  Another option is the single balloon option.  Ideal if you would like an unbroken line of simplicity to catch your customer’s attention.  Another option is a clip on car window option.  This works very well if you sell…cars.

For the single balloons, the same options are available as are available with the clusters.  Like I mentioned above, a single, clean line of balloons can provide a very aesthetically pleasing view.  This is wonderful if you want to be able to fully control the color scheme or draw the eye to something in particular.

The clip on car window options are pretty simple and still work wonderfully.  The balloon attaches to a clip which is placed on the top of the window, once placed, the window rolls up which secures the clip.  Once again, due to the pole itself, you still see movement from the balloons once they have been placed.

Recommendations are only that, recommendations and everyone has their own opinion; however, we’ve been in the industry long enough to know a little more of the inside information.  We’ve seen the difference in some of the lesser quality products and we know that in this day and age, purchases need to last a while.  When it comes to your business, don’t take chances to save a dollar, especially when it comes to your out of home advertising.  Better yet, get the best quality reusable balloon clusters in the market, AND get the lowest price also, shop at